Listen Now: The Best Idea Yet

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.  Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Fyre Fest goes up in flames, Madame Web is panned, the hot new crypto coin crashes. Who doesn’t love a good flop? From Silicon Valley scandals to Hollywood meltdowns - every epic fail has a story worth telling. Join TikTok superstar Misha Brown on Wondery’s The Big Flop as we unpack history’s most fascinating flops, frauds, and fiascos. Whether it’s Tom Cruise’s couch-jumping or Taylor Swift in Cats, we’re dissecting the moments when ambition, ego, and poor decisions collide. Each week, Misha and hilarious guests break down these spectacular crashes and try to answer the burning question: Who thought THIS was a good idea? Because on The Big Flop, the best stories are always about the worst ideas. New episodes come out every week.Follow The Big Flop on the Wondery App or wherever you get your podcasts. Watch new episodes on YouTube, or listen to The Big Flop early and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. New episodes every Monday.