How Might Health-System Incumbents Treat Patients More Like Consumers? With Ramon Soto, Northwell Health Senior Vice President, Chief Marketing and Communications Officer & Timothy Peck, IDEO Executiv

In this episode of The Big Question, Detria Williamson, IDEO CMO, asks Ramon Soto, Northwell Health Senior Vice President, Chief Marketing and Communications Office, and Timothy Peck, IDEO Executive Portfolio Director of Health… how might health-system incumbents treat patients more like consumers? And how might we use digital platforms to enhance visibility & choice in healthcare? Ramon and Timothy discuss how design solutions and marketing have created a new design ecosystem for patients.

Om Podcasten

We live and work in a world of interlocking systems, where many of the problems we face are dynamic, multifaceted, and inherently human. We believe that design thinking can help solve these problems… to provide answers, but big answers can only be found by asking big questions. Welcome to The Big Question: an IDEO podcast.