You Are Not In The Business You Think You're In | Ep. 41
You may not actually be in the business you think you’re in. How do you find out? Being confused about what business you are really in is a common business mistake. And most entrepreneurs really are confused about it. Dispersing the fog around it can mean the difference between closing shop and having a thriving business for decades. You’ll understand this perfectly once you hear why Starbucks isn’t in the business of making coffee. And you’ll see how important this is as I help an audience member discover her true business so she can take her consulting practice to the next level. Get our awesome YES MAP, the proven blueprint we created to help you turn conversations with potential clients into awesome high-paying clients here --> bit.ly/1HVZV54