73: Sara Wachter-Boettcher

In Episode No. 73 of The Big Web Show, Jeffrey Zeldman interviews content strategist and author of "Content Everywhere" (Rosenfeld Media, 2012) Sara Wachter-Boettcher (@sara_ann_marie) about how practitioners can organize and structure content to maximize its value, longevity, and future-friendliness.

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The award winning Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. It's everything web that matters. Hosted by Jeffrey Zeldman.