Ep. 3: 10 Dollars and a Dream

What started as a small outlet for eskay to celebrate underground music, in two years became a destination for artists like J. Cole, Wiz Khalifa, Curren$y, Wale, Big Sean and so many others looking for a co-sign outside MTV, Hot97 and XXL Magazine. When NahRight, a rappy-rap paradise, bent its unwritten rules to post Drake, he became a huge deal. With a growing audience and growing influence, suitors began incessantly knocking on eskay's door.

Om Podcasten

The dynamic story of how complete unknowns built a world free of music industry gatekeepers --the global superstars that it birthed, the kingmakers you've never heard of - and how big buildings and big money snatched back the power. An ItsTheReal Production Hosted on Acast. See acast.com/privacy for more information.