#137: How to Think About Branding in a New Way

Branding is important for all of our businesses. It's one of the main way we communicate the story of what we do.  In this episode of The Blogger Genius Podcast, I'm interviewing brand strategist, Phil Pallen, to talk about new ways of thinking about branding. We talk about the value of showing up authentically, being an expert in your niche (and the value of picking a clear niche), providing value to your audience, and giving your audience a behind the scenes look at what you do. We also talk about the importance of showing up, even when it's tough, iterating on what you offer, and most importantly... being something to someone, rather than everything to everyone. Phil is a fun guest. If you need new ideas. If you like this episode please subscribe to get all my future episodes.  Show Notes: MiloTree App MiloTree BlogStart Service MiloTree WordPress Workshop The Blogger Genius Podcast MiloTree Mastermind Facebook Group Phil Pallen Brand Therapy Podcast Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!    

Om Podcasten

I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA. 🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free Each week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what’s working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business. 💡 If you’re a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode. Let’s grow your business together! Got questions or feedback? I’d love to hear from you—email me at jillian@milotree.com. 🎧 Listen now and start building your online business today!