#158: How to Launch a Successful Course through Trial and Error

In this episode, we're talking about how to launch a successful course through trial and error. This is my Part 2 Blogger Genius Podcast interview with HollyAnne Knight from String & Story. If you haven't listened to Part 1, I recommend you do that first. In Part 2, HollyAnne shares how she honed in on free motion quilting as her quilting niche, then how she created her first course teaching quilters. And the course was a success. But the story doesn't end there. HollyAnne struggled launches her course for the second time. So she had to take a step back and figure out how to put all the pieces together for it work. It was a lot of trial and error. But she ultimately figured out how to build out each piece, and her business exploded. Her last launch brought in $100k. And for HollyAnne, this is just the beginning. You'll definitely want to listen to this episode because HollyAnne shares her content strategy, social media strategy, email marketing strategy, and course launch strategy. If you want real takeaways, don't miss this episode! Show Notes: MiloTree App Catch My Party Blogger Genius newsletter The Blogger Genius Share & Grow Your Blog Facebook Group String & Story String & Story Entrepreneur Resources Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music

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I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA. 🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free Each week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what’s working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business. 💡 If you’re a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode. Let’s grow your business together! Got questions or feedback? I’d love to hear from you—email me at jillian@milotree.com. 🎧 Listen now and start building your online business today!