#352. Taco Mac’n Cheese - Inside the Macro-Friendly Food Revolution with Co-Founder of Counter, Benn Manning

The frozen food aisle is getting a nutritious makeover thanks to brands like Counter, offering macro-friendly meals that make healthy eating effortless. In this episode, Benn Manning, Co-Founder of Counter, shares the origin story behind the brand’s rapidly growing success, with an MBA from Harvard and over a decade of experience at Walmart, Benn dishes on Counter’s unique business model and how they’re making protein-packed, macro-friendly meals conveniently available and affordable through major retailers. In this episode you’ll learn: The “aha” moment that sparked the idea for Counter How they choose which creative recipes to bring to market The science behind formulating macro-friendly meals Why social media and influencers are critical to their marketing Why deceptive labeling is the “buried body” of the food industry Their plans to expand into new food categories long-term Why the brand aims to shift how we talk about nutrition in America If you’re hungry for effortless ways to eat better, don’t miss this insider’s view behind the scenes of one of the most exciting new brands in frozen food.   Sign up for Erik’s weekly newsletter - Adaptation Start AIM7 for Free Get my weekly newsletter - Adaptation. Eat Counter Digital Cookbook Quotable moments: "We're not starting from ground zero, like this way of eating isn't some revelation that, you know, we created like anybody who has been in a high-level athlete, or has had a weight loss coach or any of the bodybuilding the last 30, 40 years, like they're aware of macros." - Benn Manning "You're going to see other people start to bring this language and vernacular around macros to their own brands." - Benn Manning ABOUT THE BLUEPRINT PODCAST: The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals.   Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself. On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense. Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery. SUPPORT & CONNECT Instagram - https://www.instagram.com/erikkorem/ Twitter - https://twitter.com/ErikKorem LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ Facebook - https://www.facebook.com/erikkorem Website - https://www.erikkorem.com/ Newsletter - http://link.aim7.com/adaptation-newsletterSee omnystudio.com/listener for privacy information.

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The BluePrint Podcast is for go-getters and high achievers who crave practical strategies to elevate their health, well-being, and performance. Host Dr. Erik Korem delivers bite-sized, science-backed tactics to optimize your busy life and help you excel in all areas. Whether climbing the corporate ladder or managing a hectic household, this show equips you with the tools to thrive. Oh, and we also talk about pickleball! Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss actionable science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.   Dr. Erik Korem is a high-performance pioneer on a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life. Over a decade ago, he introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.   Erik is an expert in sleep and stress resilience. He is also the Founder and CEO of AIM7, the first pickleball health and performance app designed to prevent pain and injury and elevate performance. SUPPORT & CONNECT   Instagram - https://www.instagram.com/erikkorem/ Twitter - https://twitter.com/ErikKorem LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ Facebook - https://www.facebook.com/erikkorem Website - https://www.erikkorem.com/ Newsletter - https://erikkoremhpcoach.activehosted.com/f/ QUOTES   “The key is using stress and adapting to it and improving. That’s what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr. Erik Korem   “I maybe have a different concept on leadership. To me, leading is a verb. If you’re leading, you’re a leader. If you’re swimming you’re a swimmer, if you’re driving you’re a driver. If you’re leading you’re by definition a leader. I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it’s your turn to wear the weight.” - Clint Bruce "Attention is the currency of performance." - Dr. Peter Haberl “That’s what I’ve discovered in the lives of brilliant, prolific, healthy creatives, is that they have networks of people they leverage in the course of their work. That they learn from, that they were challenged by, that they gave great insight and purview into their own life and work, in such a way that they were able to receive feedback that helped them get better at what they do.” - Todd Henry "Restful and fulfilling sleep enables you to grow, adapt, and thrive. It creates the conditions for adaptation, so you can pursue audacious goals and thrive in uncertainty." - Dr. Erik Korem "Most exercise programs fail, not because the reps and sets are poorly designed, but because the program doesn't adjust for how much stress your body can adapt to that day!. That's why Dr. Chris Morris' research and practical application of fluid periodization is the key for unlocking your performance potential." - Dr. Erik Korem