GAME CHANGER #02 | Dr. Stella Clarke: Changing Colors, Changing the Game | BMW Podcast
Have you ever had that one idea that made you think, "This is it"? In 2022, the BMW iX Flow, the world’s first color-changing car, captured global attention. Like every groundbreaking innovation, it all started with an idea. This episode’s game changer is Dr. Stella Clarke. With a background in mechanical engineering from Australia, the USA, and Munich, Clarke has been a development engineer at BMW since 2007. It was her vision to apply E Ink technology—familiar from e-readers—to revolutionize how vehicles can change their color. Check out this episode to hear how Dr. Clarke implemented her groundbreaking idea. (00:00) Introduction (02:59) What is your definition of a “game changer”? (03:42) The creative process (06:40) The difference between hearing an idea and actually holding it in your hands (07:51) From idea to product - How does the process work? (17:40) What have been the game-changing moments in your life? (20:30) How can you dare? Find out more about our host Charlie Martin.