Ep. 49: Leveraging VR to Make Ads an Experience with Ara Parikh and Michael Rucker of OmniVirt

Ara and Michael join us today to explain how OmniVirt helps brands and publishers distribute and monetize immersive media experiences. We discuss the OmniVirt’s competitive advantage, exploring the reasons why publishers are increasingly investing in their own sites. Ara and Michael share their first VR experiences and explore the significance of creating compelling VR content. Listen in to understand the top use cases for VR in advertising and learn the value in making ads an experience.

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Join Boost VC’s Founder & Managing Director Adam Draper, to learn about emerging technology from leading figures in the industry. Each episode we interview founders and investors to explore topics like startup strategy and venture capital, as well as incredible technology like bitcoin, virtual reality, AI, exoskeletons, drones, space and more.