How to Build A Payback Model (Alia Mini Series #1)

Sign up for our newsletter to download the payback model template. Ever wonder why some e-commerce brands crush it while others bleed money? In this kickoff to their miniseries with Alia, Richie and Joe break down the exact financial model they use to evaluate business health. No fancy MBA required - just real talk about unit economics, customer retention, and how to know if your business actually makes money. Plus, they share the spreadsheet template they use with their own brands. Timestamps(01:24) Welcome & Introducing Alia (03:56) Key Metrics: MER and CAC to LTV(05:46) Model Walkthrough: Inputs and Assumptions(13:34) Retention Curves and Payback Periods(25:50) Advanced Strategies & Applications(29:08) Conclusion and Contact Information Special thanks to our mini-series sponsor Alia. Follow Richie (⁠X⁠ | ⁠LinkedIn⁠) and Joe (⁠X⁠ | ⁠LinkedIn⁠) for more e-commerce insights and to join the conversation.

Om Podcasten

The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.