Shopify Mini Series Episode #2: With Patrick Millegan

In this episode, Shopify's Patrick Millegan breaks down how the new customer accounts can drive real revenue - not just manage orders. Learn tactical tips for using this often-overlooked tool to boost retention, increase AOV, and create personalized experiences that actually convert. Plus, hear the inside story of how Shopify is making customer accounts a genuine growth lever for merchants. Read the Boring Edition from Shopify. Timestamps(00:40) Episode intro and Patrick's background(03:48) What are customer accounts and why do they matter (06:00) Using customer accounts as a marketing lever (10:01) Examples from brands using customer accounts (17:41) How to edit customer accounts (20:43) Data insights on logged-in customers (22:30) Closing thoughts and getting in touch Patrick's NotesConnect on LinkedIn, X, or BlueskyPatrick's Business: Keap AthleticsMerchant Example: Homage   Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.

Om Podcasten

The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.