The Secret Accounting Foundation That Makes 7-Figure E-commerce Brands Profitable

Your chart of accounts is the foundation of your e-commerce business - but most brands get it wrong. Jeremy Allen from EcomCPA breaks down the fundamentals of e-commerce accounting, including how to set up your books properly, handle inventory management, and track the metrics that actually matter. No boring accounting jargon, just straight talk about making your numbers work. Timestamps(02:43) Intro & Why Your Chart of Accounts Matters(07:00) Setting Up Your Books(17:35) Inventory Management: How to Track It Without an ERP(22:17) Software Tools and Bookkeeping(32:40) Tax Strategy: Common Mistakes and How to Avoid Them(36:30) Cash vs. Accrual(40:24) Finding the Right E-commerce Accountant(43:38) Key Metrics Every Brand Should Track(47:00) Working With Your Accountant: Best Practices Follow Jeremy https://x.com/jallencpa Thank you to our sponsors ⁠AfterSell⁠  ⁠Parker⁠ ⁠Rivo ⁠Postscript Follow Richie (⁠X⁠ | ⁠LinkedIn⁠) and Joe (⁠X⁠ | ⁠LinkedIn⁠) for more e-commerce insights and to join the conversation.

Om Podcasten

The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.