Unlocking the Power of AI in E-Commerce with DTC Jacob

Sign up for ⁠our newsletter⁠ to get access to our template for prompts and to download the payback model template from the last episode. Is AI really going to transform e-commerce, or is it just another overhyped tech trend? DTC Jacob joins Richie and Joe to share why he believes we're on the cusp of an 'e-commerce renaissance' powered by AI. Drawing from his experience as Director of AI at Common Thread Collective, Jacob delivers practical advice on how to start implementing AI in your business today. You'll discover which AI models work best for different tasks, how to craft effective prompts that deliver consistent results, and the three most impactful AI workflows Jacob has seen transform e-commerce operations. Whether you're an AI skeptic or enthusiast, this episode provides the strategic roadmap you need to stay competitive in the rapidly evolving e-commerce landscape. TIMESTAMPS (02:48) Introduction  (04:00) Jacob's Journey into AI and E-commerce  (06:30) How AI changes inventory management  (15:45) Exploring Different AI Models  (21:05) Practical Uses of AI for E-commerce Operators  (32:42) Future Organizational Structures with AI  (34:42) Personalized AI Models for Employees  (39:00) Practical AI Applications and Work Flows in Business  (44:36) Advanced AI Copywriting Techniques  (47:00) Effective Prompt Engineering  (56:09) Conclusion and Contact Information Follow Jacob ⁠https://x.com/dtcjacob⁠ Thank you to our sponsors ⁠⁠AfterSell⁠⁠  ⁠⁠Parker⁠⁠ ⁠⁠Rivo⁠ ⁠⁠Postscript⁠ Follow Richie (⁠⁠X⁠⁠ | ⁠⁠LinkedIn⁠⁠) and Joe (⁠⁠X⁠⁠ | ⁠⁠LinkedIn⁠⁠) for more e-commerce insights and to join the conversation.

Om Podcasten

The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.