Before You Can sell A Course You Need To Do This

Courses are everywhere - everyone’s talking about them, offering them and telling entrepreneurs to create them. I get it, the natural progression of knowledge and growth is making a course about it. But before we even think of creating a course, certain things have to be in place because great content isn’t enough, even if it’s put together beautifully. So what needs to happen before we create a course? Why is messaging so important? In this episode, I’m talking about how to get a course to work for you at the right stage in your business.   No matter how good your course is, if your messaging isn’t right all the course has to stand on is what it teaches, and that’s not enough. -Dana Malstaff    3 Things You’ll Learn in This Episode What gets a course to succeedWhy do some courses struggle even though they have awesome content? Why our messaging has to be dialed inAs awesome as we are at what we do, there are other people in our space. How do we make sure we’re putting our beacon out to the right people? Why we shouldn’t rush creating a courseHow do we know we’re making a course too fast and creating a recipe for sales PTSD?

Om Podcasten

Motherhood and business aren’t meant to be done alone. The Boss Mom Podcast isn’t just a collection of conversations—it’s your decision support, your permission slip, your place to laugh, cry, and connect. Hosted by Dana Malstaff, founder of Boss Mom LLC, this is your new home base, where you’ll find mom-centric business advice, the raw truth about being a mom with big dreams, and a ton of hope and proof that you can reach all of your goals. No matter what stage of motherhood or business you’re in, we’re here for all of it. From big decisions to little wins, we’ve got your back. Think of us as your biggest advocate, helping you build the business and life you love, one episode at a time.