Finally, A stress-free way to store our memories: Vanessa Quigley on the story of Chatbooks & why their marketing is so dialed in with moms
Capturing those special, uncurated moments in our children’s lives and holding onto their stories is on every mom’s priority list. However, with everything we have going on as parents and business owners, traditional scrapbooking can be daunting and overwhelming. Don’t you just wish there was a really easy way to get all the photos out of our phones and into a book? Well…there is. Chatbooks is an app that’s simplifying how moms capture memories, and the story behind its creation is as awesome as the product itself. Chatbooks really understands how moms think and feel, how did they get so dialed in with their target market? In today’s episode, I’m joined by the co-founder of Chatbooks, Vanessa Quigley. We talk about how this business came to life, and why their marketing is so effective at reaching moms. Overall our marketing has been successful because we’re honed in on who our customer is. We are selling to ourselves. -Vanessa Quigley 3 Things You’ll Learn in This Episode How Chatbooks’ simplifies a very important jobWhat makes Chatbooks’ process of capturing memories and moments so much easier than traditional scrapbooking? The story behind the ad that made me fall in love with ChatbooksHow does the Chatbooks team craft marketing content that perfectly captures the reality of what it means to be a mom? How to create a company culture that supports moms and familiesWhy is Vanessa so passionate about running a company that strengthens families? Guest Bio Vanessa Quigley is the co-founder of Chatbooks, a subscription photo book company that makes it ridiculously easy to share, print, and enjoy your family memories. As the Chatbooker-in-Chief, Vanessa is deeply involved in all aspects of the business with keen attention to all creative and product design choices. Chatbooks was founded in 2014 as Vanessa’s brain child after realizing her youngest son didn’t have his own childhood scrapbook. Chatbooks makes it easier than ever to get the photos off your phone and into your hands. The mission at Chatbooks is to strengthen families. The company started as a small family affair and has since grown to include team members across the country. Throughout Chatbooks' growth, Vanessa has been firm in her commitment to promoting equality for parents in the workplace. She is proud to say that women hold the majority of leadership positions at Chatbooks. Vanessa was named Ernst and Young’s Entrepreneur of the Year in 2017, authored Real Moms, Real Hacks, and hosts The MomForce Podcast. She has a degree in Vocal Performance and Pedagogy from Brigham Young University, sings (opera!) whenever she can, enjoys the theater, being in the mountains with her family, and finding the humor in life – especially while raising a growing family! Follow @chatbooks and @vanessaquigley on Instagram, join the Mom Force Facebook group and listen to the Mom Force Podcast. Get $10 off your first Chatbooks purchase when you use the link www.boss-mom.com/chatbooks. The Mom Force Podcast