How to Build a Business People Trust w/Mark Schaefer

Social media and online platforms have brought a lot of changes to the business world, but many brands are slow in adjusting. How can we build an online persona that connects with our customers? How has the role of the customer shifted? On this episode, author, blogger, and podcaster Mark Schaefer explains why human connection is so important, even with the increasing popularity of virtual spaces.   3 Things We Learned From This Episode Respect your customer (07:16- 08:08) Customers are aware that they have more power now than ever before. The problem is, many businesses don’t act accordingly. To get ahead with the new consumers, it’s vital that businesses respect their customers’ time, resources, and spending habits.   Build a brand personality and forge real connections (10:19- 11:27) No matter how advanced technology becomes, people trust people. It’s important to give your customers a human face they can get to know, like, and trust. Foster loyalty by sharing stories about what you’re going through and by being open.   Your customer is your marketer (20:37- 21:56) Marketing isn’t about the advertisements anymore— it’s about the customer. Businesses are no longer able to buy their way in. We all need to start finding ways to assist our client in their daily lives and build real relationships with them.   While the customer has always been important to businesses, their influence on the sales process has changed significantly. Build relationships with your customers that ensure that they know you value them.   Guest Bio- Michael Schaeffer is a keynote speaker, educator, podcaster and business consultant. Known globally for his work, Michael is celebrated for his approach to marketing and is the bestselling author of six marketing books. Michael is adamant that personal touches are vital for effective marketing in the age of social media.   To get in contact with Micahel, head to https://twitter.com/markwschaefer https://www.facebook.com/mark.schaefer3 https://www.linkedin.com/in/markwschaefer https://www.youtube.com/user/MWSchaefer   You can also email him on mschaefer700@gmail.com Or call him on (865) 456-1939 Head to his website, https://businessesgrow.com for more information on his business, and look at https://businessesgrow.com/mark-schaefer/ to see information about his books and career.

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Motherhood and business aren’t meant to be done alone. The Boss Mom Podcast isn’t just a collection of conversations—it’s your decision support, your permission slip, your place to laugh, cry, and connect. Hosted by Dana Malstaff, founder of Boss Mom LLC, this is your new home base, where you’ll find mom-centric business advice, the raw truth about being a mom with big dreams, and a ton of hope and proof that you can reach all of your goals. No matter what stage of motherhood or business you’re in, we’re here for all of it. From big decisions to little wins, we’ve got your back. Think of us as your biggest advocate, helping you build the business and life you love, one episode at a time.