How to Stand Out and Get More Clients
When it comes to standing out in our markets, we tend to think of things like social media marketing as our first port of call. However, while being visible online is important, it’s not the first step to cementing our place in the market, creating a framework is. Whether we refer to it as our framework, model, or system, being known for what we do and how we do it is the key to standing out in our ideal clients’ eyes. The question is, how do we create a model worthy of being spoken about in the first place? What does a successful system look like? Is there a central blueprint we should all be working from? In this episode, you’re invited to a Nurture to Convert training session on establishing effective business frameworks that clients will remember us by. Three Things You’ll Learn in This Episode Why defining our system is non-negotiable in sales: Each product we sell takes our clients from point A to point B. As the suppliers, we have to be able to pinpoint exactly what each of those points looks like, and what it takes to get there. How to identify our process, step by step: Our plans shouldn’t be too elaborate, in fact, they should be simple enough to sketch on the back of a napkin in a matter of seconds. From Venn Diagrams to pyramid charts, there are a ton of ways to do it, but the most important thing is to find what works for us. Why talking about our frameworks is more important than we think: We have to talk about our business model anywhere and everywhere, from social media to offline engagements. The only way we’ll become famous for our processes is if people know we’re the ones behind them.