“The Magic Is In the Pre-launch”: Why Live Launches Don’t Work & What We Can Do Instead w/Brenna McGowan

Traditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress?    Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people.    How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers?    In this episode, I’m joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it’s perfect for moms.  A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey. -Brenna McGowan   3 Things You’ll Learn in This Episode   The 3 beliefs that make people want to buy from usWhat makes people decide to buy something from us and why do live launches work against this journey?    Why the pre-launch planning process is so criticalWe don’t have to put things out as quickly as humanly possible to succeed. Why do we achieve more by slowing down?    If urgency is ever a good thingDoes it ever make sense for us to do a timed launch?   Guest Bio Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales. Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy. For more information on Brenna’s program, visit https://brennamcgowan.co/ and follow @brennamcgowanco.  Get Brenna’s free Pre-Launch Plan Cheat Sheet at https://brennamcgowan.co/cheatsheet/. 

Om Podcasten

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.