Episode 148:How to Leverage an Evergreen Course to Hit $10k Months with Haley Burkhead
If you’re consistently working with a limited number of clients, without any additional sources of revenue, you’re capping your potential revenue. Your income does not have to rely on a set number of clients. My dear friend, Haley Burkhead, joins us to discuss how you can consistently hit $10k months by leveraging an evergreen course or membership site! Let’s normalize achieving amazing numbers. Client Based Profit As a designer, when you’re planning our your year, your goal is to have a full client waitlist. A full waitlist, means you’re planning to profit the most your time will allow for you to earn. When this happens, you can either hire more to your team or plateau. In either scenario, you’ll find yourself stuck in a slow growth pattern. This type of slow growth can be frustrating, because you’re limiting your success based on your audience size, your time, and the number of clients you can take on. Memberships & Recurring Profit If you’re looking for a way to increase your profits and continue to grow your business, a first step might be to look at membership sites and recurring profit. With this shift, there is no limit on your success and impact. With one-on-one clients, in order to see a result, you have to do the work. With memberships and recurring profit clients, you have the opportunity to automate this process for more people. Mistakes in the Transition from Live Launching to Evergreen Whoever spends the most wins. You do not have to spend a ton of money to have a successful evergreen course or membership site. Facebook ads fix all of your problems. This is such a major issue for entrepreneurs trying to drive traffic to their lead magnet without a full sales strategy defined. You need to convert your leads into sales within 48 hours of their first engagement with your brand. Copying other’s sales machines. You have to build your own sales machine in order to have a successful conversion strategy. Your audience isn’t the same as anyone else’s audience — build for your own. 5 Phases of Haley’s Program Phase 1 – Sales Psychology– Attraction Sales Psychology – Little magnets everywhere that convert like hotcakes. – Conversion Sales Psychology – Infused in your webinar to lead people to the sale instead of selling people on the sale. Phase 2 – Easy Yes Webinar Phase 3 – Lazy Live Launch Phase 4 – Automating Your Evergreen Sales Machine Phase 5 – Level Launch Pad System CATCH THE SHOW NOTE BREAKDOWN Get to Know Haley (00:45) Normalizing Numbers & Reviewing Strategy (4:08) Creating a Results Based Offering (5:57) Pivoting From 1 on 1 Client to Recurring Profit (10:32) Mistakes on Going Evergreen to Escape Live Launching (15:38) Feeling Safe When Scaling Your Business (20:11) About Recurring Profit (23:08) 5 Phases (23:38) Encouragement to Ditch Slow Growth (28:29) Recurring Profit Program