Episode 188: How to Create a Brand that Tells Your Story AND Resonates with Your Ideal Clients
Whether you’re a brand new business owner or you’re years into your business, have you found a way to tell your story and resonate with your ideal clients in your brand? Let’s discuss how this can be done! In today’s episode, I’m sharing 3 ways you can inspire connection in your brand with ideal clients that will leave them feeling empowered and connected to you. 3 Ways to Inspire Connection 1. Find the sweet spot where your values and your ideal client’s values overlap. As you create your brand, start looking at it like a Venn Diagram where your client’s values are in one space and your values are in the other. We’re looking to find overlap in the middle—that’s your sweet spot. This is the space that allows you to create experiences and services that mean the most to you but serve your clients best. You want your clients to see themselves in your own brand. 2. Look at your own story. Since we’re looking to inspire connection with your ideal clients, you’ll want to look at your own story, your wins, your transformational experiences that will help you win the trust of your clients. If you can create growth and transformations for yourself, you can do it for others. 3. Invite your clients to meet you. No matter who you are working with, you’re serving as the guide to their growth, therefore you need to show them that they can be the hero of their own story. Find ways to serve potential clients that will help connect them and convert them into your clients. It’s important to make your clients feel seen and heard in your brand and service. You Don’t Have to Sacrifice Parts of Your Own Story Now I know that these seemingly simple steps feel well and good. I love the idea of creating this kind of brand, but I don’t quite know where to start, or you might be feeling like, “You know what, I just don’t think I have the time to prioritize my own brand while I’m constantly working with my clients.” I believe that you do not have to sacrifice parts of your own story in order to build a strategic and profitable brand. I do not believe that you need to do more or add more to your already overflowing plate in order to experience the kind of brand that leads to that consistent income and that dependable and genuine connection with your ideal clients and as a brand designer and strategist, that’s exactly what I do with my clients. Let’s get in touch with a free complimentary consult call: bisforbonniedesign.com/contact RESOURCES MENTIONED bisforbonniedesign.com/ Book Your Complimentary Consult Call: bisforbonniedesign.com/contact FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest