Episode 192: 5 Ways to Pivot Your Brand to Reflect Growth
Are you in a season of growth in your business that is guiding you into a major pivot? I believe that growth is worth celebrating, so let’s take a look at the strategy on how you’re executing growth! In pivoting, you’re giving yourself permission to consistently do the work you love and make a difference in the lives of those you serve. In today’s episode, I’m sharing 5 ways to pivot your brand to reflect that growth! 5 Ways to Pivot Your Brand to Reflect Growth 1. Acknowledge that you’re not tied to one way of doing business forever. As a business owner, you’ve likely experienced doing business a few different ways by now, whether you’re testing out new services or products—it’s easy to admit that you’ve not always done work the same way and there is room for growth. If you can acknowledge that idea and be open to change, you’re already taking the first step to pivoting. 2. Craft a brand around a sense of why that transcends the work that you do. (Not what) As you decide to pivot, it’s important to know your why and continue to work for that. As you’re making pivots around your services and what you do, you can still tie it back to the original why. 3. Identify the direction you’re heading in and define a measurable definition of success. Outline milestone to help create readily recognizable points to know when you’re moving in the right direction. Give yourself the grace to course correct if needed. 4. Craft a visual identity that reflects this transition. We want your visual identity to reflect an experience you want to guide your ideal clients on. If it doesn’t reflect this pivot, it may be important to begin the rebrand journey so you have that reflected in your brand visuals. 5. Be proactive with your messaging so you don’t leave your audience behind. It’s important to educate your audience on this new season. This will reinforce brand equity allowing you to show behind the scenes and give your audience an emotional buy in. FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest Leave a Review! LIKE THE SHOW? IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW HERE. THE MORE REVIEWS, THE MORE I’M ABLE TO PROVIDE THIS FREE-ACTIONABLE CONTENT! Review the Transcript: Hi friends and welcome to the brand strategy podcast. A show created to equip you with the inspirati...