Episode 246: 3 Signs It’s Time To Rebrand
If you’re wondering if youor brand is still working for you and is as potent or profitable as it once was, it might be time to consider a rebrand. In this episode, I’m sharing three signs that it’s time to rebrand! If today’s episode resonates with you and you want to show support for the show, here’s an easy way to do so: Buy Me A Coffee! 3 Signs It’s Time To Rebrand As a business we want our brand to do the heavy lifting for us, especially as service-based business owners. Intentional rebrands on occasion can be beneficial for our businesses, but it’s important that we do them wisely and with intention. You don’t want to rebrand so frequently that you’re unintentionally destroying any equity that has been built with your audience. Additionally, rebranding can be expensive, either in time or money, therefor timing needs to be right and feels aligned for you. What do these tell-tale signs look like in order to determine if you’re ready for a rebrand? Let’s review! You’re Getting Inquiries from People Who Aren’t Your People One of the first signs that it’s time for a rebrand comes with getting inquiries from people who aren’t your people. These people don’t have the budget for you, they don’t value your work, they’re just price shopping, or maybe they don’t have your values. If you’re getting inquiries like this, who aren’t matching the person you’re most qualified to serve, it’s not a good fit for either of you. It’s okay if a few non-qualified leads come in, but it shouldn’t be consistent. So if it’s happening a lot in your business, that could mean that your brand isn’t working for you. You’re Missing Out on Opportunities that You Want to Experience Now if you’re finding that you’re missing out on opportunities that you want to be experiencing, this could mean it’s time for a rebrand. Look at the opportunities you want to experience based on your expertise, yet something is keeping you from getting them. Your brand isn’t working for you anymore and it’s time to switch things up. If you’re 1×1 services are perfected and you want to diversify your revenue streams by expanding into new areas like education and mentoring, a brand can hold you back. Your branding and messaging or lack thereof can cause people to not take you seriously. Your Brand Isn’t Positioning Your as an Expert If vendors, colleagues, and coworking groups aren’t taking you seriously as an expert, that is another sign that it could be time for a rebrand. It could be that they don’t know that you offer the services and expertise that you offer. Being a best kept secret isn’t helping anyone, certainly not you! If you’ve resonated with any oof these signs today, it may be time for a rebrand. Now, don’t be embarrassed about what your brand looks like. It served you well for the time that it did, but it might be time for it to grow with you. If you’re ready to rebrand your business, I would love to connect and see if we’d be a good fit. CONTACT NOW SUPPORT THE SHOW