Episode 287: 4 Ways to Get Your Wedding Business Ready for Engagement Season
Let’s get your wedding business ready for engagement season! Hey friends, welcome back to The Brand Strategy Podcast! Today’s episode is all about preparing your wedding business for the upcoming engagement season so you’re able to intentionally connect with your ideal couples when they need you the most. Whether you’re a wedding photographer, wedding or event planner, floral designer, or stationery artist, this episode is for you! How to prep your biz for engagement season Over the last 12 years as a brand designer and strategist, I’ve had the privilege of working with so many incredible pros in the wedding industry. I know firsthand what it takes to create elevated, high-converting brands and websites for service providers like you. I also deeply understand the consumer behavior of couples searching for their dream wedding team. With engagement season just around the corner, couples are starting to take to the internet to find venues, florists, planners, photographers, and all the amazing pros who make their wedding dreams come true. Now is the time to ensure that your brand is ready to meet these potential clients online. So be sure to tune in above to catch the full episode! Update Your Portfolio: You’ve likely completed some gorgeous projects over the past several months, and now is the perfect time to showcase them. Show potential clients the best examples of your work that reflect your current style and attract the couples you want to work with. I love using platforms like Showit because it’s so easy to upload new galleries with just a few clicks. This is also a great time to organize your portfolio strategically. For example, for my stationer clients, I love organizing their portfolio by specific stationery types—save the dates, day-of paper, invitation suites, etc. Think about the kind of client you want to attract, and make sure your portfolio reflects that. Swap out images that no longer align with your current style or the type of work you want to continue doing. Refresh Your Website and Services Page While you’re updating your portfolio, take a look at your hero images and services page. Does anything need to be updated? Are your prices reflective of the elevated service you’re offering for 2025 and beyond? Small changes can make a big impact in how your brand is perceived. Create Keyword-Rich Content SEO (Search Engine Optimization) is a long game, and it’s important to start now. Adding keyword-rich content to your website and social media is an investment in your future success. If you know certain venues or locations that your ideal clients love, consider writing blog posts that showcase real weddings or projects at those venues. Include the venue name, location, and other specific details in your blog post titles, content, and image names. For example, I once did a huge rebrand for a Dallas-based wedding photographer who had already built up a lot of SEO content for certain popular Dallas venues. We played off that strength by creating venue-specific pages and a venue directory on her website. This helped her connect with couples searching for photographers at those specific venues. This type of content won’t go viral overnight, but over time, it will help you organically connect with your ideal clients. Which is why I highly recommend getting started now so Google has months to crawl your site in the lead up to engagement season! Review Your Client-Facing Workflows