Using Psychology to Scale GTM to $100M with Tomer Chernia, SVP Sales at Vercel

The best sales people understand the psychology of sales… and the best sales leaders understand the psychology of leading a successful GTM organization. Tomer Chernia, SVP Sales at Vercel has mastered both. In this episode, he takes us through his sales and leadership strategy, which scaled Vercel to $100M ARR at breakneck speed. - The key to sales outreach that unlocks every buyer profile and market segment - Vercel’s unique mock pitch process uncovers what hiring managers really want to see- Reconciling team morale with the board’s demands to conquer higher revenue targets Episode Content:00:00 - Introducing Tomer Chernia, SVP Sales @ Vercel04:00 - From Selling MarTech to Open Source DevTools07:04 - Selling and Outreach to the Open Source Community13:42 - Splitting up Territories and Deal Complexity19:13 - Profile of Salesperson that succeed in Mid-market and Enterprise22:25 - Sales Hiring in Hypergrowth27:54 - Remote vs In-person Culture and Performance40:05 - Investing in the Success of the Sales Team44:36 - How to think about quotas and compensation48:59 - Balanced and Thoughtful Growth Plans54:17 - Lightning Round: Sales as a Super Power, Controversial Advice, Best Fictional Sales PersonAre you Hiring Salespeople? Check out Bravado Talent - https://talent.bravado.co/LinkedIn - https://www.linkedin.com/company/wearebravadoTwitter - https://www.twitter.com/bravadoInstagram - https://www.instagram.com/bravado_sales/https://Bravado.co

Om Podcasten

Is revenue your bread and butter? Sales Guru and CEO Sahil Mansuri dives deep with the most successful B2B SaaS CROs, Sales VPs, and GTM Leaders on the people, processes, and tools that fuel their growth. These revenue leaders share their frameworks for: - Building and scaling high-performing sales teams in the AI era - Selecting and optimizing your sales tech stack - Developing future sales leaders and managers - Thinking like an investor to raise VC funding and successfully exit New episodes every other Wednesday