The Future of Advertising is Cookieless

Title: The Future of Advertising is Cookieless Description: This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie. Over the past six years at HP, John’s helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP’s digital media practice as we navigate through the death of the third-party cookie.  In this episode of The Brave Marketer Podcast, we discuss: Consumer privacy and consent  Changes to advertising performance Brining your media agency 'in house' This week’s Brave Pick of the Week is Canada Dry Ginger Ale. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin

Om Podcasten

Technology is reshaping society—but how are users included in the conversation? The Brave Technologist explores how emerging technologies like artificial intelligence, machine learning, and Web3 are influencing our lives, our choices, and our collective future. Unlike many tech podcasts that focus on hype and disruption, this show puts users at the center of the conversation. Each episode features thoughtful discussions with technologists working to ensure that innovation serves the public interest. How are these tools impacting users? And how can we ensure that technology is developed with transparency, accountability, and the public good in mind? We’re going deep with founders, builders, policy makers and researchers to explore the worlds of privacy, AI, crypto, digital rights, algorithmic accountability, and everywhere else where cutting edge technology impacts our daily lives.