WHAT ARE YOU KNOWN FOR? How to Stand Out as a Personal Trainer

What are you KNOWN for? In this episode, we discuss the importance of being known for something. Having a niche and dominating within it. I share a few examples from my career to show that what you're known for doesn't have to stay the same. Don't overthink it! You can ADAPT and GROW. I've taken some advice in this particular topic from Bedros Keuilian and Grant Cardone about being unique and making sure the world knows what you're best at. I'm dropping the equivalent of an MBA on personal training in these shows, so grab a pen, notebook, and listen up! 0:00 Intro  1:22 Why you need to be KNOWN for something  2:11 Examples from my career (transformations, football players, MMA Fighters)  6:34 Adaptability. You don’t always need to be known for ONE thing. Don’t overthink it  7:25 How to pick YOUR thing  9:18 Advice I took from #BedrosKeuilian, become the only loaf on the shelf  10:00 Advice from #GrantCardone, marketing and promotion around YOUR thing so that people know what you’re best at  11:33 How The Rock is known for something a million different times  12:34 You also need be known for other qualities about yourself related to your niche (discipline, organization, etc)  13:58 an exercise for you to decide what you want to be known for  15:55 Conclusion

Om Podcasten

I created this podcast to help personal trainers, strength coaches, gym owners and other fitness entrepreneurs who want to use their passion to impact lives and increase their wealth to help themselves, their families and their communities. This is also an outlet for allow people to take an in depth look into my mindset as a man, entrepreneur and leader. I started Top Line in 2008, during the economic recession. While the world collapsed, I launched my fitness empire which is now in its 13th year in business. The tips, principles and insights shared will help you do the same! -Brett