S2E130 Building an Unbreakable Brand with Kevin Keenan
A successful brand is far more than just a logo, it’s how your customers truly feel about your business. In this episode, brand expert Kevin Keenan explains how strong branding can help you to achieve phenomenal growth, create a tribe of loyal customers and become the ultimate referral tool in the marketplace. YOU WILL LEARN:· Why branding goes wrong.· How the right branding adds huge value to your business.· How to begin creating your own brand. MENTIONED IN THIS EPISODE: Brand lexicon sample template Leadership Conference deadreckoning.ie “On the Road,” by Jack Kerouac NOTEWORTHY QUOTES FROM THIS EPISODE: “A brand is not a logo.” – Kevin Keenan “Marketing is like asking for a date. Your brand is the reason they say yes.” – Kevin Keenan “The brand creates a more meaningful, longer relationship with the customer.” – Kevin Keenan “If you have your brand whittled down to something simple, it's easy for someone else to pass it on – it's a tool for referral.” – Kevin Keenan “Start with the audience: What do they want? What is the benefit to that audience?” – Kevin Keenan Hosted on Acast. See acast.com/privacy for more information.