Charm offensive: How does charisma shape global politics?

From Obama’s effortless cool aura to Zelenskyy’s stoic defiance, charm and charisma have shown themselves to be game-changers in politics. Often dismissed as superficial, these qualities can shift public opinion, steer policy, and even swing elections. Today on The Bunker, Zing Tsjeng speaks with Julia Sonnevend, author of Charm: How Magnetic Personalities Shape Global Politics, to explore the power of charm global politics.     Buy Charm: How Magnetic Personalities Shape Global Politics through our affiliate bookshop and you’ll help fund The Bunker by earning us a small commission for every sale. Bookshop.org’s fees help support independent bookshops too.  We are sponsored by Indeed. Go to Indeed.com/bunker for £100 sponsored credit.      Support us on Patreon.   Written and presented by Zing Tsjeng. Producer: Liam Tait. Audio producer: Jade Bailey. Managing editor: Jacob Jarvis. Music by Kenny Dickinson. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production.    Instagram | Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Your daily need to know on news and politics. Every weekday morning The Bunker cuts through the noise to make sense of what’s really going on, with smart explainers, interviews, fresh perspectives and under-reported stories to rescue you from everyday Punch and Judy news coverage. It’s the only way to start the day. From the producers of Oh God, What Now? Our regulars include: Gavin Esler • Ros Taylor.• Hannah Fearn • Andrew Harrison • Jacob Jarvis • Emma Kennedy • Rafael Behr • Seth Thévoz. • Sign up to support the podcast and get episodes ad-free and early: patreon.com/bunkercast • Apple users: Get all of our core shows ad-free and early with the Podmasters Originals super-subscription. The Bunker is a Podmasters production.