She made $2M in 2 days by building a celebrity cult favorite brand (ft. Danielle Guizio)
What if your first investment was a $400 tax refund and a tape measure? In this episode of The Burnouts, fashion founder Danielle Guizio sits down with Phoebe Gates and Sophia Kianni to talk about turning side hustles into global brands, learning leadership the hard way, and why your iPhone might be your most powerful marketing tool. Danielle opens up about recovering from surgery, walking garbage bags of orders to USPS, and getting duped on TikTok. She shares the strategy behind her $2M Black Friday breakthrough, why she still fits every sample herself, and how she built a viral fashion empire with no design experience, no car, and no connections—just a deep belief that she could figure it out. Also: negotiating in Chinatown at 13, selling out with zero ads, and what she really looks for in a résumé (hint: it’s not your school).