Ep37: Product Pricing Models and Retail Readiness with Maureen Mwangi

In this episode, we have Maureen, who is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is taking her expertise to the small business world and helping clients create millions of dollars brands. She will be sharing all about product pricing models and retail readiness. Key points: Numbers run deep when in comes to choosing the right pricing model for your products The different types of pricing strategies How to position your product for retail or success in general The 4P marketing mix - pricing, product, promotion, place Big brands versus small brands, what is the difference? Mentions: Strategy Call:  https://startwardconsulting.as.me/growth-strategy-call Website Site: www.startwardconsulting.com Instagram: https://www.instagram.com/maureenmwangiofficial/ Linked-in: https://www.linkedin.com/in/maureenmwangi/ Facebook : https://www.facebook.com/groups/productentrepreneurswhoscale

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Viola Welang is a champion for small business success and this podcast is dedicated to providing you with the foundation of what you need to create and run a successful business. As a business strategist Viola helps businesses exceed their goals. Her clients triple their revenue, increase their bottom line by up to 60%, improve productivity through efficient systems and ultimately have a better work-life balance. Her experience spans different industries including - information technology, AV, environmental waste construction, design, business services, government contracting, ecommerce, retail and non-profits. The entrepreneurial journal is so rewarding, however it can also be challenging and overwhelming; it doesn’t have to be like that and I want to help you achieve your vision without the headache. In this podcast I will give you the scoop on creating a solid foundation to run and scale your business; welcome the business essentials.