TBL#3 Aubrey Bergauer: Changing the Narrative for Symphony Orchestras

On this episode of The Business Leader I'm joined by a rockstar of the arts administration world, Aubrey Bergauer. Since joining the California Symphony, she has helped the orchestra realize incredible results including a 70% increase of ticket sales, a 30% increase in subscription revenue, and doubling its audience count!Recording this episode was particularly encouraging for me and I hope you enjoy her fast talking, data driven, and innovative approach to managing an orchestra. As always, if you have any questions feel free to send me an email or find me on:Instagram: @justinlerma1LinkedIn: https://www.linkedin.com/in/justin-ryan-lerma-5a1507146/Many of the articles and blog posts mentioned in this episode can be found at the links below.To read Aubrey's blog, click here: https://medium.com/@AubreyBergaueTo read the Southwest Magazine article about her work, go here: https://www.southwestmag.com/aubrey-bergauer/?fbclid=IwAR2LpJYOAllTkQrRNfi97DsR4LivWTrNws5W60Lix9Gn9h4yvVP7vpCHUAATo learn about the California Symphony doubling its season, look here: https://www.sfcv.org/music-news/california-symphony-continues-to-score-big-in-2019-2020For more information on the California Symphony, please visit their Website- www.californiasymphony.orgTwitter- https://twitter.com/CAsymphonyInstagram- https://www.instagram.com/californiasymphony/Facebook- https://www.facebook.com/californiasymphony.

Om Podcasten

Justin is a musician and business professional who is fascinated by the connections between his two passions. This podcast allows him to speak with colleagues, friends, and professionals about their work and the traits of success that are necessary across all industries. Though there is a strong music/business influence on this show, don't be surprised to hear from professionals from all verticals! From 2010-2015, Justin served as an instrumentalist with the U.S. Navy Band in Naples, Italy and performed on four continents and in 30 countries including Poland, Gabon, Tunisia, and Portugal. Additionally, he has presented master classes and chamber performances throughout Europe, Asia, and Africa. Justin's most memorable musical experiences include participating in the 2012 Royal Edinburgh Military Tattoo (pictured to the right), and performing Tannhauser under the baton of the late Kurt Masur for his final public performance.​ After separating from military service, Justin relocated to the Washington, D.C. area and began his career as a strategy and acquisition consultant. His clients include a $4 billion federal security office, higher education institutions, and science and technology agencies.