71. Building and Selling a Successful Business with Mark Bradley

In this insightful episode, entrepreneur Mark Bradley shares his journey from running a landscaping business to developing and selling a successful software company. Learn about implementing balanced scorecards, preparing businesses for sale, and leveraging technology for operational excellence.Episode TimelineIntroduction and Background (00:00 - 03:17)00:00 - Episode introduction and balanced scorecard overview00:13 - Welcome00:46 - Introduction of guest Mark Bradley01:33 - Year in review discussion02:31 - Initial discussion about business sale experienceBuilding a Software Business (03:18 - 14:40)03:18 - Journey from landscaping to software development05:56 - Key strategies for optimizing business valueDiscussion of scaling challenges and solutionsImportance of systematic growth approachesTechnology and Business Optimization (14:41 - 30:36)14:41 - Technology's role in modern business operationsImplementation of digital solutionsFuture trends in business technologyIntegration of balanced scorecard methodologyStrategic Insights and Recommendations (30:37 - 40:11)30:37 - Practical advice for small business ownersDiscussion of operational efficiencyTips for business value optimization40:11 - Closing thoughts and episode wrap-upKey TakeawaysBalanced Scorecard ImplementationImportance of measuring both financial and non-financial metricsIntegration of customer satisfaction metricsEmployee development and growth trackingOperational efficiency measurementsBusiness Sale PreparationStrategic steps for maximizing business valueDocumentation and process standardizationImportant metrics buyers look forTiming considerations for saleTechnology IntegrationRole of software in business optimizationDigital transformation strategiesOperational efficiency through technologyFuture technology trendsCustomer Experience OptimizationMeasuring and improving customer satisfactionBuilding sustainable customer relationshipsBalance between efficiency and service qualityBusiness Growth StrategiesScaling operations effectivelyBuilding valuable business assetsEmployee development importanceSustainable growth practicesAbout Mark BradleyMark Bradley is a serial entrepreneur who successfully transitioned from owning a landscaping business to developing and selling a software company. His software solution, originally designed for his landscaping business, grew into a successful standalone venture, demonstrating his ability to identify market needs and scale solutions effectively.https://www.linkedin.com/in/mark-bradley-lmn/Connect with Dwayne KerriganLinked In: https://www.linkedin.com/in/dwayne-kerrigan-998113281/ Facebook: https://www.facebook.com/businessofdoingbusinessdk Instagram: https://www.instagram.com/thebusinessofdoingbusinessdk/Website:

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Welcome to "The Business of Doing Business" hosted by Dwayne Kerrigan. Dwayne has navigated the business world for over 35 years, owning close to 30 businesses in 12 distinct industries. Today, entrepreneurship often seems more about glitz, glamour, and a celebrity venture. On this podcast, Dwayne collaborates with overlooked but accomplished entrepreneurs, delving into their journeys of forging exceptional enterprises. Join them as they share their personal journeys, lessons learned, and strategies that keep them moving forward. Let’s celebrate the true essence of entrepreneurship and inspire the next wave of business trailblazers.