The Business of Healthcare Podcast, Episode 37: Company Offers Fresh Way to Do Healthcare Benefits

Heidi Rasmussen, chief operating officer of freshbenies, joins host Dr. Bob Kaiser to discuss her company’s innovative approaches to healthcare benefits that help consumers save money and become smarter healthcare consumers. Rasmussen, a UT Dallas alumna who earned a bachelor’s degree in business administration from the Naveen Jindal School of Management, co-founded freshbenies with her husband, Reid.

Om Podcasten

The Business of Healthcare Podcast is presented by the Center for Healthcare Leadership and Management at the Naveen Jindal School of Management. It brings together business leaders and other forward thinkers to discuss how best to meet the challenges of a rapidly changing, increasingly complex healthcare industry. The center is based at The University of Texas at Dallas.