Adam Ligeralde

Adam Ligeralde is a scientist-turned-sales rep for a life sciences company called Cytiva, a global provider of technologies & services that advance & accelerate the development & manufacture of therapeutics. Located on the banks of the Hudson River across lower Manhattan, Adam is currently the Technical Sales Specialist for the NY/NJ/PA area for scientists doing anywhere from fundamental biological research to developing innovative vaccines, biologic drugs, and novel cell & gene therapies. His fundamental role is to supply the tools & services that researchers need to work better, faster & safer, leading to better patient outcomes. Adam's path into sales was circuitous & serendipitous in his 29 years in the company, starting out in the lab to technical support and then to Marketing & Field Applications before becoming the NYC sales rep. Adam was initially hesitant about getting into sales after having preconceived notions of sales reps like those portrayed in movies like "Love & Other Drugs" or "The Wolf of Wall Street" where its all about the hard sell at any cost. However, because of wonderful mentors & role models, Adam has developed his own style of sales that works quite well in the scientific community by building technical credibility and thereby trust for long-lasting relationships.

Om Podcasten

Every year, hundreds of books and thousands of articles are written about marketing, building your business, social media, entrepreneurship and other business topics. And, there’s an array of conferences, seminars, webinars, training, blogs – the list is endless – discussing “how to” topics for your business. As an entrepreneur or business owner yourself, you know this information is vital, but how do you keep up? After all, you have a business to run! That’s where The Business Power Hour® on C-Suite Radio comes in. Twice a week, show host Deb Krier talks with experts in a variety of business fields, as they share the latest trends, up and coming changes as well as best practices.