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Customer Complaint Behaviour

This week we discuss customer complaint behaviour with my guest, Thomas McAlinden. We look at service failure, scenario planning and also how 'self service' technology can actually reduce customer complaints.

Om Podcasten

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.