The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.

In this episode, Seth sits with Calvin Klein CMO Jonathan Bottomley to talk about lessons learned from—and applied outside—luxury; the important distinction between overthinking and overcomplicating, and the way ideas travel. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.