The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketin

In this episode, Seth sits with Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP, to talk about Antonio’s advice to CEOs and CMOs, what marketing is in service to, the consequences of isolating and not integrating marketing, and pitching an idea to Mark Zuckerberg. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.