The one with legendary CMO Linda Boff on the path from Thomas Edison to the present, making the invisible visible, and the lessons CEOs can learn from getting dressed in the morning.

In this episode, I sit down with Linda Boff, now CEO of Said Differently, and the long-time CMO of GE. I wanted to talk with Linda about her experience working with three different CEOs (at GE alone), humanizing an industrial monolith, and her legacy of firsts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.