The one with Walmart CMO William White about the essential strategic importance of remembering you can do anything but not everything.

In this episode, Seth sits down with Walmart CMO, William White, to talk about the commercial value of brands even when you’re selling every-day-low-prices, how every touchpoint connects—or doesn’t, and using the emotional to drive the transactional. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.