ROI Roadmap: Business Partnering Strategies for Finance and Marketing | Ruth Zive

Achieving optimal growth calls for collaboration between marketing and finance.Ruth Zive, CMO at LivePerson, joins Melissa to dive into data-driven decisions and the critical need for business partnering between the CMO and CFO. She shares insights on driving scalable growth, pipeline coverage and brand awareness in B2B SaaS marketing, as well as nuanced marketing metrics and the impact of AI investments on customer experience.Discussed in This Episode:Marketing strategy and data-driven decision makingImproving finance-marketing business partnerships for better outcomesMetrics, ROI, and efficiency in enterprise B2B SaaS

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With today's increasingly challenging business conditions, finance leaders are taking on more responsibilities and facing more change than ever.  Join Vena’s CFO Melissa Howatson for The CFO Show, a weekly podcast featuring interviews with forward-thinking finance and business leaders. Get timely commentary on today’s biggest issues in business, hear from finance leaders on how their work is transforming their organizations and get practical advice for ushering your finance team into the future.  The CFO Show isn’t just a podcast; it’s your forecast for the future of finance.