Why Is The Design Industry Turning to Print Magazines?

In this age of digital everything, is print becoming the new go-to media? Why are so many design companies, from brick-and-mortar retailers to online behemoths, using print to engage and entice their customers and clients? Three industry leaders who have had major success online—Dara Caponigro of Schumacher, Julia Noran Johnston of Business of Home, and Anna Brockway of Chairish—share why they have launched print publications, how print’s impact came to be undervalued, why publishing on paper has become important to their businesses, and the impact that can come from filling people’s mailboxes with beauty and inspiration. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Hosted by beloved design-insider Michael Boodro, The Chairish Podcast looks behind the glamour of the interior design industry at a time when all aspects of the business, from sourcing to marketing to client communication to underlying business models are undergoing rapid disruption. Drawing on experience and insights from today’s top practitioners, including leading designers, architects and manufacturers, this podcast is an essential tool for interior design professionals. Hosted on Acast. See acast.com/privacy for more information.