#12: Beyond Content—The Power and Purpose of Structured Approaches to Talent Branding

This week we welcome Jody Ordioni to the podcast. Jody is Chief Brand Officer of Brandemix, founder of Achieve Engagement, and author of The Talent Brand, and award-winning book on structured approaches to brand building. Topics include: the value of viewing consumer and talent brands holistically, the limitations of content-first approaches to talent branding, the distinction between “employer” brand and “talent” brand, how strong talent brands build equity for their consumer counterparts, t...

Om Podcasten

In today's rapidly evolving workplace, talent acquisition professionals navigate continuous transformation. From emerging HR technologies to evolving candidate expectations, we explore what it takes to redefine recruitment for the modern era.Each episode, we bring you conversations with pioneering practitioners and innovative thinkers who are reshaping how organizations connect with talent. We dig beneath the surface to uncover the real stories, challenges, and breakthroughs happening on the front lines of recruitment.The Changing State of Talent Acquisition Podcast goes beyond industry buzzwords to engage with the people and ideas driving meaningful change. Join us as we explore the unconventional approaches, unexpected insights, and authentic experiences that are transforming how organizations find and secure the talent they need to thrive.