#36: Finding Your North Star—How Strong Brands Guide Business Decisions, From Product Design to Talent Acquisition

This week we welcome Lindsay Pedersen to the podcast. Lindsay spent her early career as a brand manager at Clorox before starting her own brand strategy consulting firm, Ironclad Brand Strategy. Her recent book, “Forging an Ironclad Brand: A Leader’s Guide” provides an accessible overview of what branding is (and isn’t) and offers a multitude of real world examples to demonstrate how strong brands help businesses make better decisions—from product design, to customer experience, to talent acq...

Om Podcasten

In today's rapidly evolving workplace, talent acquisition professionals navigate continuous transformation. From emerging HR technologies to evolving candidate expectations, we explore what it takes to redefine recruitment for the modern era.Each episode, we bring you conversations with pioneering practitioners and innovative thinkers who are reshaping how organizations connect with talent. We dig beneath the surface to uncover the real stories, challenges, and breakthroughs happening on the front lines of recruitment.The Changing State of Talent Acquisition Podcast goes beyond industry buzzwords to engage with the people and ideas driving meaningful change. Join us as we explore the unconventional approaches, unexpected insights, and authentic experiences that are transforming how organizations find and secure the talent they need to thrive.