#51: The Promises We Make — Maintaining an Employer Brand Through Times of Change

This week we welcome Gretchen Huestis to the podcast. Passionate about human potential and purpose-led change, Gretchen has more than 20 years of experience as a management consultant and holder of senior HR leadership roles. She honed her skills at Towers Perrin, Pitney Bowes, SABMiller, and HSBC before assuming her current position at Siegel+Gale, where she serves at Group Director of Brand-led Change. Topics include: building bridges between HR and marketing, the persistence of silos within an organization, aligning an EVP with an organization’s wider purpose, the concept of brand champions, how to identify and nurture brand champions, the intersection of brand understanding and brand passion, “wild cards” vs “spectators,” and the importance of maintaining promises to employees in times of change. Gretchen HeustisGroup Director of Brand-led Change, Siegel+GaleLinkedInTimes May Be Changing, But the Promises You Make to Employees Never Should 

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From generative AI, to DEI, the talent acquisition space has arguably never experienced a time of greater change. How will emerging technologies shape the recruiter and candidate experiences in the years to come? How is employer branding evolving from a “tactic” to a strategic asset that delivers value across the entire talent lifecycle? And what are the implications of all of this for making smart, data-driven decisions with limited advertising budgets?Each week we tackle these big questions and more with the industry’s leading voices as our guests. The Changing State of Talent Acquisition Podcast invites you to go beyond the same tired generalist voices and topics typical of “legacy” HR media and explore what emerging voices and unconventional thought leaders are saying about this dynamic time in our industry.