Dan Wensley's Bold Predictions and Key Metrics for Success
In the latest episode, Kathleen Martin sits down with Dan Wensley, CEO of ScalePad, for an insightful discussion on the evolving role of the channel chief in the IT channel landscape. They delve into the significance of having both sales and marketing teams report directly to the channel chief, underscoring the importance of this structure for organizational success. The conversation pivots to examining critical metrics for gauging the effectiveness of integrated sales and marketing strategies. Dan Wensley, with his seasoned perspective, makes some bold predictions for the year 2024, highlighting the imperative for channel chiefs to prioritize the triumphs of Managed Service Providers (MSPs) and their clientele. Key takeaways from this episode include the pivotal role of the channel chief, who ideally should oversee both sales and marketing divisions. The discussion reaffirms that a channel chief is crucial for success in the IT services industry. Interestingly, the role of the channel chief is seen as evolving, with many now stepping into the role of Chief Revenue Officer (CRO). Essential metrics for channel chiefs to monitor include partner growth, close ratio, and the success rate of partners in adopting new technologies. Finally, it's emphasized that achieving success in the IT channel hinges on a focused commitment to the success of MSPs and their customers.