Identifying and Targeting Micro Markets with Alex Shyshko, Outbound Funnel
In this episode of The Channel CRO, Kathleen and Desraie sit down with Alex Shyshko, the Chief Revenue Officer (CRO) of Outbound Funnel. They discuss pivotal topics such as customer experience, the strategic role of marketing, the evolving influence of artificial intelligence (AI) in sales and marketing, the concept of micro markets, and effective funnel building techniques. Alex emphasizes the integral role of customer experience in unifying various organizational functions and how marketing efforts must be designed to support the customer journey. He shares his expertise on using AI as a catalyst for generating options and enhancing efficiency, although he underscores that it cannot substitute human creativity and execution. The discussion also covers how identifying and engaging with micro markets is essential for precise targeting, and the importance of prioritization in his role as a CRO. Alex wraps up the conversation with valuable book recommendations and information on how listeners can connect with Outbound Funnel. Whether you’re looking to refine your marketing strategy or better understand the role of technology in sales, this episode is packed with insights.