The Art of Connection: Sales, Marketing, and Leadership with Brian Whitney

In this episode, we hear Kathleen Martin and Desraie Thomas having a relaxed yet insightful chat with Brian Whitney, the Chief Revenue Officer at TRAY. They dive into what Brian's day-to-day looks like at TRAY and his journey in the sales and marketing world. Brian's pretty open about how he's been shaping the sales and marketing teams at TRAY, and he really stresses how crucial it is for these teams to work hand-in-hand. It's all about connecting with clients and building those lasting relationships, something Brian seems passionate about. Brian also gets into the nitty-gritty of what metrics are key in sales and marketing and what it takes to be a top-notch CRO.  The key takeaways? Well, first off, having a strong sales and marketing team is a big deal for any company's success. Getting those teams to gel and work together for better outcomes is also super important. Then there's the metrics - keeping an eye on brand impressions, leads, opportunities, and demos. And for the CRO role, it's all about being the team's cheerleader, challenger, and supporter.

Om Podcasten

Welcome to The Channel CRO Podcast by JSG, your streamlined guide to mastering GTM strategies, accelerating revenue growth, and developing a dynamic channel ecosystem. Each episode brings you face-to-face with elite GTM leaders and CROs who excel in fast-tracking revenue and expanding partner networks. We cut through the complexity to uncover how these visionaries achieve success, overcome challenges, and significantly shorten the time to revenue. This podcast is an essential listen for anyone looking to amplify their channel strategy and drive growth more efficiently. Join us to unlock the secrets of top industry experts and propel your channel partnerships to new heights.