Ep 38. Alex Day, Managing Director Big Give: The Generosity Multiplier!
“What we have learned throughout the years of running the Big Give… is that Match Funding is a great way to get more people to give, and people to give more.” The Big Give is the UK’s leading online match funding platform. The Big Give Christmas Challenge took place from the 29th of November to the 6th of December 2022 and in that one week, raised £28.6m for over 1,000 charities across the UK. With more than £233m raised to date, the Big Give has been a huge enabler of digital fundraising through Match Funding. With the strap line “Matching Donations, Multiplying Impact”, they are in essence, a Generosity Multiplier. In this episode I speak with the Big Give’s Managing Director, Alex Day, about how the Big Give came into being, its plans for the future, and tech as an enabler for social good. Alex also shares how through a focus on building resilience, skills and profile for charities, and amplifying the campaign’s messaging, they have enabled 92% of participating organisations to reach new supporters bringing in a third of the overall donations. Charity fundraisers, listen to find out about the Big Give’s campaigns that are launching this year and how your charity could benefit. Recorded December 2022.