What are the options for messaging platform vendors

Following last week's conversation with Jed Alpert, and channeling by best Ben Thompson (or Scott Galloway) in this week's episode I pull apart different approaches for how messaging platforms might grow. 

Most episodes are focused on tactics, news or different campaigns, but this week I put on my analysts hat to talk about business strategy for some of the companies in the space. I hope you like it. 

Om Podcasten

The Chat Bubble is a show about Messaging. We discuss messaging apps like Facebook Messenger, iMessage and WhatsApp - especially as a way for brands to communication with customers. A secondary focus is brand messaging, the psychology of the pitch and best practices around sales and marketing. The show combines interviews with shows discussing news and announcements about messaging channels and other companies in the space.